Why Is Mazda's Spokeswoman Mia Hamm??

I realize that this is a super random rant, but why the fuck is Mia Hamm still being used as a spokeswoman for Mazda?  Every single commercial break during the Angel games includes this commercial, but I cannot remember the last time she was even relevant.  A quick look at Wikipedia informs me that she won the gold medal at the Olympics in Athens in 2004 and promptly retired to start a family with Nomar Garciaparra.  So it has essentially been a decade since anyone last thought about her?  Is there no woman athlete that has become even remotely marketable in the last 10 years?