Real Sports had a segment on Red Bull tonight that set my bullshit meter on overdrive. One of the head marketers from Austria was droning on about extreme sports marketing almost entirely driving the brand. Newsflash - Red Bull Vodkas
ARE your brand. Remember that flash in the pan
Four Loko. It was banned on campuses nationwide seemingly overnight. Do you think bars and partiers worldwide forgot? I guarantee Red Bull sells 90% of it product as a mixer. Don't piss on my head and tell me it's raining.
On watching the real sports piece on Redbull. "These guys aren't serious right? They realize everyone just mixes it with vodka and gets wasted right?"
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